Press Release

press release

I do really like the idea of putting the Perception lettering in the press release.
I thought about this when I did my draft but when I looked at other press release’s there seemed to be a certain layout. 

It’s more of an information piece rather then an advertising tool. Which is why when promoting an exhibition you have Posters, Flyers, Leaflets, Press Releases… The posters and flyers are for the advertisement side, and the press release and leaflet for information. 
So even though it’s good for it to stand, there has to be a clear difference.

Which I guess is my long winded way of saying I don’t think we should put the lettering on as it then becomes another version of the poster and not a press release.

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